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Rooted NYC

I cashed in clients for plants and started a direct-to-consumer plant startup that focuses on reconnecting people to nature one plant at a time. We're a lifestyle brand creating fun, educational content and technology to seamlessly deliver plants straight to your door and to make sure you never kill another plant again. As co-founder and CCO, I oversee everything from e-comm design, copy, art direction, and photography to daily social posts.

Project Roles
Art Director, Content Producer, Copywriter, Creative Director, Designer, Photographer
Company
Rooted NYC
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop
Media
Branded Content, E-commerce Platforms
Project Industries
Advertising, Lifestyle, Packaged Goods, Retail, Startups, Technology
Rooted NYC
Rooted NYC
Rooted NYC
Rooted NYC
Rooted NYC
Rooted NYC