I cashed in clients for plants and started a direct-to-consumer plant startup that focuses on reconnecting people to nature one plant at a time. We're a lifestyle brand creating fun, educational content and technology to seamlessly deliver plants straight to your door and to make sure you never kill another plant again.
As co-founder and CCO, I oversee everything from e-comm design, copy, art direction, and photography to daily social posts.
- Project Roles
- Art Director, Content Producer, Copywriter, Creative Director, Designer, Photographer
- Rooted NYC
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop
- Branded Content, E-commerce Platforms
- Project Industries
- Advertising, Lifestyle, Packaged Goods, Retail, Startups, Technology