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I concepted, directed and produced a piece featuring a new summer product from Dagger Mountain Iced Coffee, a local specialty coffee roastery. My plan was to use the piece in an ad campaign I designed to run in coordination with Coffee Fest, a specialty coffee expo in Chicago. My responsibilities included building the storyline, sourcing subjects and art, and directing the set. Afterward, I was the strategist that headed up the campaign's metrics. We ran two :15 ads on Facebook and Instagram, which drove viewers to visit the site we housed the project under: drinkiced.coffee. The goals of the campaign were to gain new video clients in the coffee space, which we accomplished.

Project Roles
Art Director, Director, Producer
Dagger Mountain Coffee
Adobe Lightroom, Content Strategy, Creative Direction, Filmmaking, Producing, Strategy
Advertising, Brand Films, Branded Content
Project Industries
Advertising, B2B