#UGGLife is not only a creative campaign for the brand, it's a lifestyle. Worked with cross divisional teams and NY counterparts, along with and Deckers PR in planning and executing all celebrity related: gifting initiatives, event integration (FOH prep and on-site), targeted seeding, stylist relations, media inquiries, research and insight.
- Project Roles
- Content Producer, Editor (Brand/Content), Event Producer, Interactive Producer, Project Manager, Writer
- Cat Herding, Celebrity, Conceptual, Content, Content Strategy, Design, Digital, Editing, Editorial, Entertainment, Fashion, Integrated, Interaction, Lifestyle, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Multi-cultural, National / International, New Business, Night Life, Photojournalism, Pop, PowerPoint, Project Management, Research, Social, SOWs, Storyboarding, Strategy, TV, Visual Development, Wrangling - Celebrities, Wrangling - Creatives
- Advertising, Apparel, Branded Content, Budgets, Corporate Events, Events, Fashion Designs, Interaction Designs, Parties, Photojournalism, Presentations, Projection Mapping, Roadmaps, Short Stories, Social Media Content, Spreadsheets, Storyboards, Taglines, Television, Themed Environments, Timelines
- Project Industries
- Advertising, B2B, Entertainment, Fashion, International, Lifestyle, Media, Packaged Goods, Retail