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UGG LIFE

#UGGLife is not only a creative campaign for the brand, it's a lifestyle. Worked with cross divisional teams and NY counterparts, along with and Deckers PR in planning and executing all celebrity related: gifting initiatives, event integration (FOH prep and on-site), targeted seeding, stylist relations, media inquiries, research and insight.

Project Roles
Content Producer, Editor (Brand/Content), Event Producer, Interactive Producer, Project Manager, Writer
Company
UGG
Skills
Cat Herding, Celebrity, Conceptual, Content, Content Strategy, Design, Digital, Editing, Editorial, Entertainment, Fashion, Integrated, Interaction, Lifestyle, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Multi-cultural, National / International, New Business, Night Life, Photojournalism, Pop, PowerPoint, Project Management, Research, Social, SOWs, Storyboarding, Strategy, TV, Visual Development, Wrangling - Celebrities, Wrangling - Creatives
Media
Advertising, Apparel, Branded Content, Budgets, Corporate Events, Events, Fashion Designs, Interaction Designs, Parties, Photojournalism, Presentations, Projection Mapping, Roadmaps, Short Stories, Social Media Content, Spreadsheets, Storyboards, Taglines, Television, Themed Environments, Timelines
Project Industries
Advertising, B2B, Entertainment, Fashion, International, Lifestyle, Media, Packaged Goods, Retail
UGG LIFE
UGG LIFE
UGG LIFE
UGG LIFE
UGG LIFE
UGG LIFE
UGG LIFE
UGG LIFE