Citi-Costco Credit Card Retail

After years of teaming up with American Express, Costco switched to Citi for their branded credit card.

To cut through the clutter of a busy Costco store, I came up with the "Cash Back Happy" in-store retail campaign.

Featuring colorful signage and fun language, customers were taken on a journey through the store, showcasing the benefits of the card and leading them to sign up.