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Lokai: Walk With Yeshi

Spreading awareness of Ethiopia’s struggle for clean water through a multi-sensory experience. Built for Facebook Messenger, Walk With Yeshi takes users on a 2.5 hour journey, matching the length of the average walk for water. Yeshi, the charming hero, represents millions of young African women who walk for hours each day to collect water. She shares the sound of her footsteps, the music of her village, the sights of her path, and the wisdom of her hardship.

Project Roles
Art Director
Company
Lokai
Skills
Art Direction, Conceptual
Media
Advertising
Lokai: Walk With Yeshi
Lokai: Walk With Yeshi
Lokai: Walk With Yeshi
Lokai: Walk With Yeshi