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Starbucks VIA - Taste Test
To introduce the world to VIA, Starbucks launched a 4-day taste test challenging drinkers to taste the difference between instant VIA and the fresh drip.
The turnout filled Starbucks after Starbucks after Starbucks across the street from that other Starbucks to get a taste of VIA.
- Project Roles
- Art Director, Copywriter
- Company
- BBDO NY
- Skills
- Art Direction, Conceptual, Copywriting, Commercial, Print
- Media
- Scripted TV
- Project Industries
- Beverage