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NYOJ Tropicana Campaign

Featured in Luerzer's Int'l Archive Advertising Worldwide Vol.6-2011. OOH out-of-home marketing brand campaign for Tropicana orange juice. We invented a popular brand experience for people across the country from new package designs, to social media that resulted in a 51% increase in single serve bottle sales. It was a hit putting smiles on the faces of customers all over the USA and the campaign was also recognized by multiple creative publications. Art Director: Manuel Aleman Art Director: Carlos Wigle Art Director: Klane Harding Copywriter: Shloimy Notik Copywriter: Aron Fried Copywriter: Johnny Galbraith Creative Director: Menno Kluin Chief Creative Officer: Matt Eastwood Client: Tropicana Location: Grand Central and Penn Station, New York, NY Date: August 2011

Project Roles
Art Director, Designer
Company
DDB
Skills
Art Direction, Conceptual
Media
Advertising
Project Industries
Beverage
NYOJ Tropicana Campaign
NYOJ Tropicana Campaign
NYOJ Tropicana Campaign
NYOJ Tropicana Campaign
NYOJ Tropicana Campaign
NYOJ Tropicana Campaign
NYOJ Tropicana Campaign
NYOJ Tropicana Campaign
NYOJ Tropicana Campaign
NYOJ Tropicana Campaign