Coors Light NCAA Football + XP Rewards
For the 2017 NCAA Football season, Coors Light was primed to elevate game day for every college football fan across the country. Not only did we help Coors establish a presence in nation-wide retailers, bars and key alliance markets—we launched their loyalty rewards app, Coors Light XP.
While college football fans are gearing up for game day, Coors Light XP makes it even easier to earn awesome prizes, travel packages and local team exclusives throughout the season.
Responsibilities include concept, design, and art direction. Photoshoot management and production oversight for all materials.
- Project Roles
- Art Director, Illustrator
- Leo Burnett
- Adobe Illustrator, Adobe Photoshop, Art Direction, Digital, Integrated, Print
- Advertising, Posters, Retail Designs
- Project Industries