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Coors Light NCAA Football + XP Rewards

For the 2017 NCAA Football season, Coors Light was primed to elevate game day for every college football fan across the country. Not only did we help Coors establish a presence in nation-wide retailers, bars and key alliance markets—we launched their loyalty rewards app, Coors Light XP. While college football fans are gearing up for game day, Coors Light XP makes it even easier to earn awesome prizes, travel packages and local team exclusives throughout the season. Responsibilities include concept, design, and art direction. Photoshoot management and production oversight for all materials.

Project Roles
Art Director, Illustrator
Company
Leo Burnett
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Digital, Integrated, Print
Media
Advertising, Posters, Retail Designs
Project Industries
Beer
Coors Light NCAA Football + XP Rewards
Coors Light NCAA Football + XP Rewards
Coors Light NCAA Football + XP Rewards
Coors Light NCAA Football + XP Rewards
Coors Light NCAA Football + XP Rewards
Coors Light NCAA Football + XP Rewards
Coors Light NCAA Football + XP Rewards
Coors Light NCAA Football + XP Rewards