Facebook News Feed
Our goal was to provide clarity on News Feed's mission and values, how it works and how you can control your experience.
Current users who want to learn about how their News Feed works would be directed to Facebook Help Center - a traditional FAQ microsite connected to the main URL.
The information Facebook needed to communicate lends well to journalistic storytelling, while other information is more editorial. Our approach to telling their narrative favours variety so as to feel whole and cohesive.
Additionally, we aimed to make information more memorable to users by minimizing generic statements and provide meaningful and insightful information so that our message is clear and direct.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Design, Interaction, Storyboarding
- Project Industries