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The Blond

Identity proposal for a lounge bar in Soho NYC which includes: logo, menu, matches, glass coaster, business cards and website. Typeface Inspired by the interior with sophisticated scandinavian furniture and low lights, I developed the logo typeface using the Bodoni MT font. I added a cut at the bottom of each letter to convey the idea of a spot of light which comes out from an open door.

Project Roles
Art Director
Adobe Illustrator
Brand Guidelines
Project Industries
Luxury, Restaurant
The Blond