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FOOD PORN

If you watched a Red Lobster commercial in 2017, there was a good chance my partner and I made it. We were asked to evolve their look and feel. We made it more modern, more dramatically lit, and stripped down the VO, allowing the percussive sounds of the kitchen drive the action. That last change lasted literally 10 days, as they immediately had us put back in the wall-to-wall copy. But, we'll always have those two weeks in June when it first ran like this:

Project Roles
Copywriter, Creative Director
Company
Publicis
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast, Social Media Content, Social Media Copy
Project Industries
Restaurant, Retail