Pepto

They asked us to beat the best-testing spot of all time. We did.

But we actually gave them a bigger idea that they could have run for years to come – personifying the symptoms and adapting their beloved "song" to fit the culture/style of food that was causing the stomach issues. Imagine a colorful Bollywood number surrounding Indian food, or German in lederhosen smacking their feet and dancing on Bratwursts.

Project Roles
Copywriter
Company
Publicis
Skills
Copywriting, Multi-cultural
Media
Commercials - Broadcast
Project Industries
Advertising
Support