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Qwerty // Apple
The design of the keyboard hadn't been changed in over 100 years, until Apple introduced the Touchbar on the 2016 Macbook Pro.
To introduce this new technology we took users through the generations of keyboards that led up to this new invention, the Touchbar.
- Project Roles
- Copywriter
- Company
- TBWA\Media Arts Lab
- Skills
- Copywriting
- Media
- Advertising, Brand Films
- Project Industries
- Advertising