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Axalta: Building a brighter future for a new-to-world brand

As a leading global company fully dedicated to the coatings that color and protect our cars, trucks and even homes, Axalta Coating Systems specializes in brilliant color. But as recently as 2012, this company existed as part of a larger group and under a different name: DuPont Performance Coatings (DPC). As Executive Creative Director, I played a key role in the development of a new energizing name, positioning and visual identity to express Axalta’s vision to be a dynamic, performance-driven company.

Project Roles
Creative Director, Designer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction, Design, Environments, Management of Teams 10-20, Strategy, Visual Development, Wrangling - Creatives
Media
Environmental Design, Icons, Illustrations, Infographics, Logos, Typography
Project Industries
Automotive
Axalta: Building a brighter future for a new-to-world brand