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Aetna: Creating remarkable connections with customers

As Creative Director, I oversaw the re-architecture for Aetna’s full suite of offerings and a modern, vibrant logo and identity that signaled innovation, game-changing technologies and collaborative relationships. To ensure a smooth rollout of the revitalized brand, multimedia tools and resources as well as training and support on brand architecture were designed and implemented.

Project Roles
Creative Director, Designer
Creative Direction, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Management of Teams 10-20, Visual Development, Wrangling - Creatives
Architectural Visualization, Brand Films, Brand Guidelines, Icons, Illustrations, Logos, Visual Designs, Wayfinding
Project Industries
Aetna: Creating remarkable connections with customers