Aetna: Creating remarkable connections with customers
As Creative Director, I oversaw the re-architecture for Aetna’s full suite of offerings and a modern, vibrant logo and identity that signaled innovation, game-changing technologies and collaborative relationships. To ensure a smooth rollout of the revitalized brand, multimedia tools and resources as well as training and support on brand architecture were designed and implemented.
- Project Roles
- Creative Director, Designer
- Creative Direction, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Management of Teams 10-20, Visual Development, Wrangling - Creatives
- Architectural Visualization, Brand Films, Brand Guidelines, Icons, Illustrations, Logos, Visual Designs, Wayfinding
- Project Industries