The Shelter Pet Project (SPEC AD)
Client: The Shelter Pet project is a resource used to find pets for adoption.
Task: Create a campaign encouraging people to adopt cats.
Idea: Unlike dogs, cats are often portrayed by media as mean and not loving. We created this print ad campaign to re-define cats’ personality traits.
- Project Roles
- Art Director, Copywriter
- Art Direction, Copywriting
- Personal Project, Photo Illustrations
- Project Industries