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the North Face - Move Mountains

More adventurous, brave, boundary-breaking women need to be featured in advertising. That way, young women and girls will have a wealth of strong role models to look up to. With that in mind, we launched "Move Mountains" - a major global effort, including a series of films highlighting athletes and trailblazing women, a New York Times platform and a partnership with the Girls Scouts of the USA. The campaign made The North Face the fastest growing women’s brand in spring 2018 - outdoing Nike, Patagonia and adidas.

Project Roles
Art Director, Creative Director
Sid Lee
Art Direction, Commercial, Content, Creative Direction, Editing, Film, Filmmaking, Integrated, Motion, Social
Brand Films
Project Industries
Advertising, Fashion, Lifestyle, Music, Non-Profit, Sports