Amanda Foundation - The Getty Images Hack
""GETTY IMAGES PUT STOCK PHOTOS OF REAL RESCUE ANIMALS CENTER FRAME TO RAISE DONATIONS"
How Saatchi & Saatchi LA and Getty Images harnessed the entire industry to help rescue animals --
Launched on National Dog Day 2017, the collaboration is a unique collection of stock photos portraying dogs and cats that are up for adoption at the Amanda Foundation. While 100% of the licensing dollars go to support the nonprofit.
- Project Roles
- Art Director, Copywriter, Creative Director
- Saatchi & Saatchi LA
- Art Direction, Copywriting, Creative Direction, Management of Teams 10-20
- Microsites, Photography, Posters, Social Media Content
- Project Industries
- Advertising, Entertainment, Non-Profit