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State Farm Chaos In Your Town

Fender benders. Imploding microwaves. Deceased spouse(s). Shit happens… …and so do 30-foot robots. The idea that you need to be covered because anything can happen to anyone, anywhere, at anytime was the driving force behind a broadcast spot for State Farm’s “multiline” insurance offering (auto, home and life). Our job was to extend that concept in digital because online quote generation is a major acquisition drive for the company.

Project Roles
Art Director, Creative Director, Designer
Company
DDB
Skills
3D, Art Direction, Conceptual, Content, Creative Direction, Design, Digital, HTML, Information Architecture, Interactive, iOS, Management of Teams 1-10, Mobile, Social
Media
Microsites, Social Media Content, Viral Films, Websites
Project Industries
Advertising
State Farm Chaos In Your Town
State Farm Chaos In Your Town
State Farm Chaos In Your Town