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Lacoste Winter Interactive lookbook

— Brief For the launch of a new Collection for Asian Market, Fred&Farid came to Stink to conceive both the TVC and the interactive experience that would go along with. The interactive experience had to be simple yet entertaining and immersive. — Challenge In a market where mobile phones are the primary device for browsing the web. The experience had to be mobile first but still provide a beautifull interface and tells a story. — Outcome a 360 lookbook where the user feels surrounded by suspended feather and models. Using the giroscope to navigate and only one tap away from discovering the look. The microsite started with a meaningfull interaction: Shake it to blow out the feathers and create the 360 world.

Project Roles
Art Director, Designer
Company
Stinkdigital
Skills
Art Direction, Design
Media
Websites
Project Industries
Fashion
Lacoste Winter Interactive lookbook
Lacoste Winter Interactive lookbook