Lacoste Winter Interactive lookbook

— Brief For the launch of a new Collection for Asian Market, Fred&Farid came to Stink to conceive both the TVC and the interactive experience that would go along with. The interactive experience had to be simple yet entertaining and immersive. — Challenge In a market where mobile phones are the primary device for browsing the web. The experience had to be mobile first but still provide a beautifull interface and tells a story. — Outcome a 360 lookbook where the user feels surrounded by suspended feather and models. Using the giroscope to navigate and only one tap away from discovering the look. The microsite started with a meaningfull interaction: Shake it to blow out the feathers and create the 360 world.

Project Roles
Art Director, Designer
Art Direction, Design
Project Industries
Lacoste Winter Interactive lookbook
Lacoste Winter Interactive lookbook