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Campaign: Farfetch Unfollow

Directed the fashion for Farfetch’s first multi-channel global campaign with advertising agency Droga5. The clothing had to stand out on a bus, a billboard, on a DPS spread. Crucially, it needed to look incredible from the back, to emphasis the core concept of the wearer leaving the crowds behind.

Project Roles
Editor (Brand/Content)
Company
Farfetch
Skills
Fashion
Media
Advertising, Branded Content
Project Industries
Advertising, Fashion
Campaign: Farfetch Unfollow
Campaign: Farfetch Unfollow
Campaign: Farfetch Unfollow