The Goal Screen

To bring more people to eat at Giraffas during the Brazilian World Cup in 2014 we created a mobile game that made their phone screens able to recognize the touch of a paper ball turning trays into a virtual soccer field. The catch: it could only be played at the chain's restaurants.

Project Roles
Copywriter, Creative Director, Creative Technologist
Company
TBWA
Skills
Conceptual, Copywriting, Creative Direction
Media
Games - Mobile
Project Industries
Restaurant
Support