Mentos Pitch

A Mentos pitch main contender: We teased out the spirit from the original 1980's Mentos advertising - (the ridiculous solving of everyday dilemmas) and created a self-help guru, Leslie "The Freshmaker" Lewis who would help you solve your problems. Leslie's methodology is woven throughout the campaign. From his self-help book debut to his online seminars, solving problems has never been so fun!