For 2017, Coors Light wanted to showcase their extraordinary sustainability efforts by creating a collection of upcycled goods perfect for fun in the sun. If a brewery born in the Rockies can do their part to make the world a little greener, every one can. My role as a Sr. Art Director was to concept and design this program. I managed the photoshoot, lead the design execution, and ensured the final production and release of every piece of creative.