Gilead-backed global community campaign to raise awareness of the unmet need in HIV management and convince healthcare professionals of the need to look beyond the virus and treat for the long-term.
I developed brand guidelines and key messaging for Phase 1 of the project, and devised a range of assets, from printed materials and leave pieces to digital and outdoor. The campaign launched at EACS 2015 in Barcelona. I consulted on video content, digital and interactive elements, contributing conceptual development of tactics, key messages, story flow and copy.
I then consulted with the Gilead HIV team to develop the communications strategy and key messaging for Phase 2. Options were tested internally and the campaign launched in late 2017.
- Project Roles
- Copywriter, Creative Director
- DDB Remedy
- Conceptual, Content, Content Strategy, Copywriting, Creative Direction, Digital, Editorial, Experiential, Integrated, Interactive, Outdoor
- Advertising, Brand Films, Brand Guidelines, Branded Content, Corporate Events, Interactive Installations, Manifestos, Projection Mapping, Websites
- Project Industries
- Advertising, Health/Pharma