American Honey: How To Be Social
You're probably reading this on a screen.
Well guess what, American Honey thinks it’s time to put the tech down, and raise a glass up to real life.
In this meta campaign, we created online content reminding people that real life is better than “feed life.”
Instructional videos re-taught people how to socialize with other humans, in case they forgot. We also created social images, gifs, and blah blah blah you get the point.
Now stop reading this and go talk to someone!
(Co-writer: Justin Miller)
- Project Roles
- Copywriter, Director, Writer
- Wild Turkey
- Comedy, Commercial, Conceptual, Content, Copywriting, Creative Direction, Digital, Entertainment, Humor
- 3D Animations, Advertising, Branded Content, Commercials - Video, GIFs, Social Media Copy
- Project Industries
- Advertising, Wine/Spirits