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SmartBug Media: Rebrand + Website

As the first Creative Director at SmartBug Media, one of my first projects was to execute a company rebrand as well as site redesign. SmartBug has a reputation as an expert in the marketing automation platform HubSpot, inbound marketing, web design, and more, and we needed a brand and site that reflected our success as an Inc. 5000 company and HubSpot’s No. 1 agency partner. I worked closely with the CEO and leadership team to develop the brand, and collaboratively with the dev team for the website. The No. 1 goal of the new website was to differentiate ourselves from other inbound marketing agencies, where brands tended to look the same. To achieve that, I created a restrained and deliberate design that is a balance of bold typography, limited color palette, white space, dynamic compositions, and delightful micro interactions. See the interactive wireframes: https://far6t3.axshare.com (password: sb_5615)

Project Roles
Creative Director, Designer, UX/IA Designer
Company
Smartbug Media
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Axure, Creative Direction, Design, Information Architecture, Low / High Fidelity Prototyping, Mobile, Print, Research, Sketch, Vector, Brand Strategy
Media
Brand Guidelines, Branded Content, Interaction Designs, Pitch Decks, Prototypes, Site Maps, User Flows, UX Designs, Websites, Wireframes, Logos, UI Design
Project Industries
Advertising, B2B
SmartBug Media: Rebrand + Website
SmartBug Media: Rebrand + Website
SmartBug Media: Rebrand + Website
SmartBug Media: Rebrand + Website
SmartBug Media: Rebrand + Website
SmartBug Media: Rebrand + Website
SmartBug Media: Rebrand + Website
SmartBug Media: Rebrand + Website
SmartBug Media: Rebrand + Website