Assassin's Creed Under the Creed
Assassin's Creed is a video game franchise whose plot revolves around players reliving the memories of assassins in different places and periods of time across the world.
Originally, players entered the memories of a single character to live out his ancestor's history. As the franchise has grown, there has been further differentiation and more "collective memories" to play through.
Within the fanbase, players have often customized and created their own versions of assassins through cosplay, art, and writing. The "Under the Creed" campaign and app helps create a tangible world and experience for fans by allowing them to marry their personalizations to official Ubisoft branded events, gain real benefits and rewards for their loyalty and participation, and take on the mantle of assassin or crusader in the real world.
The “Under the Creed” mobile app is a key gateway that allows players to enter this world and is further explained here: https://eliesque.com/assassins-creed
- Project Roles
- Art Director, Designer, UX/IA Designer
- Adobe Photoshop, Art Direction, Conceptual, Design, Digital, Experiential, Game Design, Mobile, Outdoor, Print, Strategy, Technology
- Personal Project