Through friendly rivalry and relevance, my team communicated the duality of Left Twix/Right Twix to the brand's millions of followers while also enticing them to partake in the friendly banter. Work includes supporting Twix's tentpole activations (music festivals, holidays), creating relevant content (cinemagraphs, animations, designs) on social, and developing the new look and feel for Twix's Instagram presence.
- Project Roles
- Art Director
- The Marketing Arm
- Adobe Lightroom, Adobe Photoshop, After Effects, Art Direction, Conceptual, Content, Design, Digital, Motion, Retouching, Social, Stop Motion, Studio
- Advertising, Branded Content, GIFs, Photographs, Photography, Social Media Content
- Project Industries
- Advertising, Packaged Goods