We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
XELODA Starter Kit

XELODA is an oral chemotherapy treatment used to treat colon and breast cancer. Genentech came to us with a rebrand opportunity. Their branding was all over the place and needed one voice. We came up with "XELODA at Work" as a campaign theme. The illustration technique represents XELODA working in the background—allowing the patient to live their lives on their own terms. With a new look-and-feel and some major health literacy injected into the educational material, adherence went up and sales as well—24%. This lead to another 1.5 million in new business from Genentech.

Project Roles
Art Director, Creative Director, Designer
Company
HealthEd
Skills
Art Direction, Design
Media
Advertising
Project Industries
Advertising
XELODA Starter Kit
XELODA Starter Kit
XELODA Starter Kit
XELODA Starter Kit
XELODA Starter Kit