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Gymkhana 2

DC Shoes set out to take Ken Blocks underground hobby of Gymkhana racing to the mainstream. To reach a mass audience, we knew we needed to take this niche racing style, raise the bar, and turn it into an explosive spectacle (but also sell product!). We created Gymkhana: The Infomercial.

Project Roles
Art Director
Company
DC Shoes
Skills
Conceptual, Design
Media
Experimental Films
Project Industries
Automotive
Gymkhana 2