Liberty Prestat

Inspired by Arthur Lasenby’s legacy
Liberty London have been working with some
of the best independent food producers across
the country, bringing together an eclectic collection
of artisan products.
Individually each product has it’s own story
to tell – together they’re an ‘emporium of creativity’
celebrating the best of British.
Liberty are proud to promote the best
artisans out there, and have scoured the
length and breadth of the UK to find and curate
a range of the best British products.
To bring these products to life on shelf
we’d like to work with some of the best
contemporary talent.

The Brief

Delve into the story behind ‘Prestat’
and create a series of illustrations that
brings to life the individuality of the
product.
We want the illustrations to be
intriguing, eccentric, bizarre, fun, and
fantastical. With a bit of humour.
We’ve intentionally kept the
brief broad to create an eclectic range
- we want to surprise people