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Rockport

I joined the Madwell team in the middle of their rebrand of Rockport, an American-heritiage shoe brand. We focused on pushing the brand into the modern market by including iconography, hand-done illustration, patterns, and photography — all married with a comprehensive type treatment. We strove to create a high-quality, crafted feel that Rockport instills in all their shoes across all platforms and campaigns. I was honored to be able to play a role in every aspect, and be on hand at photo and video shoots for art direction, and styling. I produced the final assets as well as help retouch, and prep them for print as well as digital placement. I also created many of the illustrations used throughout the brand with the help of illustrator Kevin Davis.

Project Roles
Art Director, Designer, Retoucher
Company
rockport
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Retouching, Storyboarding
Media
Advertising
Project Industries
Advertising, Fashion
Rockport
Rockport
Rockport
Rockport
Rockport
Rockport
Rockport
Rockport
Rockport
Rockport
Rockport
Rockport