MPM SS17 CAMPAIGN
MPM is Minkpink’s active wear clothing line.
The creative direction for the SS17 Campaign was, strong, bold and an energetic persona but still feminine. Inspired by elevated brands such as Stella McCartney for Adidas the look was achieved through active poses, dewy skin and soft lighting. This portrayed the aesthetic of the brand – Classic Minkpink sass, but with a serious sporty edge.
This same aesthetic was carried throughout the design of the print and digital assets.
- Project Roles
- Art Director, Designer
- Adobe InDesign, Adobe Photoshop
- Project Industries