Though the canvas changes, the principles of corporate communications never change. Over the years I’ve worked on every type of communication IBM has put out, in every medium that was in fashion at the time. In a time when competitors were trying to distract consumers with shiny objects, we held true to IBM’s brand and audience, making sure they were delivered important and concise information in a timely manner. From events, digital, VR, video, print and even the tried and true annual report——I’m proud of our role in IBM’s long tradition of world-class design.