When a small California-based company showed us a software project
they were working on to help car dealers communicate with the
California DMV, we asked, what happens when cars need to communicate on their own? The creation of the “vehicle-to-government” industry was born, alongside a complete re-envisioning of MVSC’s corporate strategy and their flagship product Vitu. In addition to designing the strategy and identity for Vitu——we helped MVSC position itself at the forefront of this new industry, attracting the attention of Accel-KKR, who eventually made a substantial investment into the future of MVSC, giving future vehicles a voice.