My role as Co-Founder and Creative Chairman of Miami Ad School Punta Cana includes the responsibility to oversee the long-term strategic direction and curriculum for the school, being an evangelist for creative education in the industry, as well as the creative direction and strategy behind the MAS_PC brand. After years of studying both the core Miami Ad School brand, and the needs of the Latin American market, we launched a ground-up refresh of Miami Ad School Punta Cana’s brand expression, fighting the misconception in our region that the creative field is not a valid career choice.