Maltesers, a beloved chocolate treat from the UK, came to the US in search of a new audience. They found Gen Z: teens who are obsessed with memes, addicted to social media, and hungry for nostalgia. With the Annex88 team of strategists and art directors I created content that would help this audience to look on the light side, one Malteser at a time.
- Project Roles
- Animator, Designer, Illustrator
- Art Direction, Design, Stop Motion
- 2D Animations, Branded Content, Illustrations, Photography
- Project Industries