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Ubisoft: Rainbow 6 Siege Day

Ubisoft was looking for a way to go big for the launch of their latest title: Rainbow 6: Siege. We were challenged to think of of an idea for their in-house digital marketing team with enough meat on its bones for all their internal teams to rally around and build upon. In light of the rise of e-sports, we gave them the idea of hosting a larger-than-life, interactive tournament, showing off their game's incredibly cinematic qualities and priming it as a massive e-sports contender. Six weeks of match ups at the biggest gaming events of the year culminated at a massive showdown: The Siege Games, a red carpet event that felt more like Hollywood blockbuster marketing than anything the video game industry had ever seen.

Project Roles
Creative Director
Company
Ubisoft
Skills
Creative Direction, Social, Strategy
Media
Events
Project Industries
Gaming
Ubisoft: Rainbow 6 Siege Day