Ubisoft: Rainbow 6 Siege Day

Ubisoft was looking for a way to go big for the launch of their latest title: Rainbow 6: Siege. We were challenged to think of of an idea for their in-house digital marketing team with enough meat on its bones for all their internal teams to rally around and build upon. In light of the rise of e-sports, we gave them the idea of hosting a larger-than-life, interactive tournament, showing off their game's incredibly cinematic qualities and priming it as a massive e-sports contender. Six weeks of match ups at the biggest gaming events of the year culminated at a massive showdown: The Siege Games, a red carpet event that felt more like Hollywood blockbuster marketing than anything the video game industry had ever seen.