Stand Up To Cancer: Immunotherapy
Stand Up To Cancer wanted to bring attention to a promising new type of cancer treatment called Immunotherapy. Together with Wondros in Los Angeles and the Stand Up team, I develop several video concepts and scripts for a PSA that would introduce the basic principals of Immunotherapy to those suffering from cancer, or those with loved ones for whom the treatment might offer new hope.
The concept we selected focused on the incredible power and beauty of the human body as a means of introducing the core teneant of Immontherapy, that it uses the body’s natural immune system to fight cancer.
Jimmy Smits offered to be the face of the campaign, and brought his signature gravitas to elevate the script.
- Project Roles
- Copywriter, Creative Director
- Stand Up To Cancer
- Copywriting, Creative Direction, Scripting
- Commercials - Video
- Project Industries