Columbia Sportswear Guerrilla Marketing
EX AWARD WINNER FOR BEST GUERRILLA MARKETING CAMPAIGN
ASK: Increase awareness and ignite excitement around the Omni-Heat Technology to ultimately drive store traffic during a traditionally slow sales month.
INSIGHT: Cleverly communicate the benefits of Omni-Heat technology, which keeps you warm using your own body heat.
IDEA: A unique street team with a custom-built barista bicycle cart surprises and delights by serving up hot cider to warm up consumers from the inside-out on a cold day. We served cider to nearly 15,000 guests and a nearly 158% sales increase and 173% traffic increase during the three weekends on the streets.
- Project Roles
- Art Director, Creative Director, Designer
- Columbia Sportswear
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Comedy, Conceptual, Creative Direction, Design, Environmental, Experiential, Fabrication, Stunts, Wrangling - Creatives
- Environmental Design, Events, Experimental Films, Themed Environments
- Project Industries
- Fashion, Retail