We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Columbia Sportswear Guerrilla Marketing

EX AWARD WINNER FOR BEST GUERRILLA MARKETING CAMPAIGN ASK: Increase awareness and ignite excitement around the Omni-Heat Technology to ultimately drive store traffic during a traditionally slow sales month. INSIGHT: Cleverly communicate the benefits of Omni-Heat technology, which keeps you warm using your own body heat. IDEA: A unique street team with a custom-built barista bicycle cart surprises and delights by serving up hot cider to warm up consumers from the inside-out on a cold day. We served cider to nearly 15,000 guests and a nearly 158% sales increase and 173% traffic increase during the three weekends on the streets.

Project Roles
Art Director, Creative Director, Designer
Company
Columbia Sportswear
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Comedy, Conceptual, Creative Direction, Design, Environmental, Experiential, Fabrication, Stunts, Wrangling - Creatives
Media
Environmental Design, Events, Experimental Films, Themed Environments
Project Industries
Fashion, Retail
Columbia Sportswear Guerrilla Marketing
Columbia Sportswear Guerrilla Marketing
Columbia Sportswear Guerrilla Marketing
Columbia Sportswear Guerrilla Marketing