We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Kiehl's

Made With. Good For: Brand platform. Kiehl’s doesn’t do traditional advertising. Our first task was to redefine their global digital identity with a brand refresh. Then we ensured every campaign and piece of content we created after communicated their new brand pillars of nature, science, service, and a sense of wit. Kiehl’s Loves: Campaign. Kiehl’s was launching their city-specific travel line in partnership with Ali Mac, a local NYC illustrator and Hwang Chi-Yeul, a global K-pop star. We created a campaign that interwove their narratives. Kiehl’s Loves positions Kiehl’s as the perfect travel companion whether your creative journey takes you across the globe or inside your mind. *More samples upon request.

Project Roles
Copywriter, Creative Director
Company
Kiehl's
Skills
Art Direction, Conceptual, Content, Content Strategy, Copywriting, Lifestyle, New Business, Social, Strategy
Media
Brand Films, Brand Guidelines, Branded Content, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Beauty, Lifestyle