Made With. Good For: Brand platform.
Kiehl’s doesn’t do traditional advertising. Our first task was to redefine their
global digital identity with a brand refresh. Then we ensured every campaign and piece of content we created after communicated their new brand pillars of nature, science, service, and a sense of wit.
Kiehl’s Loves: Campaign.
Kiehl’s was launching their city-specific travel line in partnership with Ali Mac, a local NYC illustrator and Hwang Chi-Yeul, a global K-pop star. We created a campaign that interwove their narratives. Kiehl’s Loves positions Kiehl’s as the perfect travel companion whether your creative journey takes you across the globe or inside your mind.
*More samples upon request.
- Project Roles
- Copywriter, Creative Director
- Art Direction, Conceptual, Content, Content Strategy, Copywriting, Lifestyle, New Business, Social, Strategy
- Brand Films, Brand Guidelines, Branded Content, Commercials - Video, Social Media Content, Social Media Copy
- Project Industries
- Beauty, Lifestyle