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Made With. Good For: Brand platform. Kiehl’s doesn’t do traditional advertising. Our first task was to redefine their global digital identity with a brand refresh. Then we ensured every campaign and piece of content we created after communicated their new brand pillars of nature, science, service, and a sense of wit. Kiehl’s Loves: Campaign. Kiehl’s was launching their city-specific travel line in partnership with Ali Mac, a local NYC illustrator and Hwang Chi-Yeul, a global K-pop star. We created a campaign that interwove their narratives. Kiehl’s Loves positions Kiehl’s as the perfect travel companion whether your creative journey takes you across the globe or inside your mind. *More samples upon request.

Project Roles
Copywriter, Creative Director
Art Direction, Conceptual, Content, Content Strategy, Copywriting, Lifestyle, New Business, Social, Strategy
Brand Films, Brand Guidelines, Branded Content, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Beauty, Lifestyle