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Marc Jacobs

We were tasked with launching Marc Jacobs’ first tech-enabled watch.The challenge? A Marc Jacobs watch is not an Apple watch. It’s not a productivity hack, it’s actually just a playful plastic watch that enables connection between real people. It’s sole function isn’t efficiency, it’s fashion. So our campaign positioned the watch as partner to women who believe that in the superficial age of social media, real connection is rare.

Project Roles
Copywriter, Creative Director
Company
Marc Jacobs
Skills
Conceptual, Content, Social, Copywriting
Media
Commercials - Video, Social Media Content, Taglines, Billboards
Project Industries
Fashion, Luxury, Retail
Marc Jacobs
Marc Jacobs
Marc Jacobs
Marc Jacobs
Marc Jacobs
Marc Jacobs
Marc Jacobs
Marc Jacobs
Marc Jacobs