We were tasked with launching Marc Jacobs’ first tech-enabled watch.The challenge? A Marc Jacobs watch is not an Apple watch. It’s not a productivity hack, it’s actually just a playful plastic watch that enables connection between real people. It’s sole function isn’t efficiency, it’s fashion. So our campaign positioned the watch as partner to women who believe that in the superficial age of social media, real connection is rare.
- Project Roles
- Copywriter, Creative Director
- Marc Jacobs
- Conceptual, Content, Social, Copywriting
- Commercials - Video, Social Media Content, Taglines, Billboards
- Project Industries
- Fashion, Luxury, Retail