Mahindra - Chota Action BADA IMPACT Campaign

The Mahindra Group is an Indian multinational conglomerate holding company with operations in over 100 countries around the globe. In Mahindra Rise, “Rise” is a call to action to challenge the status quo, think alternatively and to always drive positive change. To work towards a sustainable planet, Mahindra Group took the challenge to motivate their employees to make smart lifestyle choices in their daily routine. The understanding of making small choices for the bigger effect led to an Hinglish concept of “Chota Action, BADA IMPACT” that translates to “Small Action, BIG IMPACT”. The striking facts were combined with the small to-do action and were communicated through digital mailers in an illustrative manner.