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Positive Coaching Alliance: Dare to Chill

I was the client-facing lead for Positive Coaching Alliance throughout the engagement. I recruited and managed a team of creative directors to concept and copywrite the creative idea, which led to Dare to Chill. I wrote the production RFP and managed the RFP process, including the creation of treatments and associated budgets. I oversaw the pre-production, production and post-production process for the creation of the Dare to Chill anthem video, as well as related cutdowns. This included casting, location scouting, hiring of director and production team, scriptwriting, on-set creative direction, post-production (feedback on edit, selection of music and sound effects) and client management. I also delivered and trafficked final assets to media and digital partners, and worked with the media team to optimize budget and placements.

Project Roles
Executive Producer
Positive Coaching Alliance
Content, Creative Direction, Integrated, Kid Friendly, Live Action, Low Budget, Maintaining Schedules, Management of Teams 10-20, Managing Budgets, Post-Production, Producing, Project Management, Travel, Wrangling - Creatives
Commercials - Video
Project Industries
Non-Profit, Sports
Positive Coaching Alliance: Dare to Chill