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Annie's: Choose Good Campaign

I was the Agency Producer for this project. Once the team had completed the strategy assignment, I took the creative brief and put together the creative team. I managed the creative team through concept creation, and created the presentations for the client team. When the client selected the Choose Good concept, I managed the RFP process for the hiring of our production partner, including scheduling and budgeting. I oversaw pre-production, production and post-production on behalf of the agency and the client. I worked with the post-production company to deliver all final assets to the appropriate media and web vendors.

Project Roles
Art Buying, Content, Creative Direction, Integrated, Kid Friendly, Live Action, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Music, Post-Production, PowerPoint, Producing, Project Management, Social, SOWs, Storyboarding, Wrangling - Creatives
Commercials - Video, Social Media Content
Project Industries
Packaged Goods
Annie's: Choose Good Campaign