Annie's: Choose Good Campaign
I was the Agency Producer for this project. Once the team had completed the strategy assignment, I took the creative brief and put together the creative team. I managed the creative team through concept creation, and created the presentations for the client team. When the client selected the Choose Good concept, I managed the RFP process for the hiring of our production partner, including scheduling and budgeting. I oversaw pre-production, production and post-production on behalf of the agency and the client. I worked with the post-production company to deliver all final assets to the appropriate media and web vendors.
- Project Roles
- Art Buying, Content, Creative Direction, Integrated, Kid Friendly, Live Action, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Music, Post-Production, PowerPoint, Producing, Project Management, Social, SOWs, Storyboarding, Wrangling - Creatives
- Commercials - Video, Social Media Content
- Project Industries
- Packaged Goods