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Malibu Brand / Packaging

Art Director/ Designer • Developed brand update of classic Malibu brand to include new flavors. It required rethinking brand architecture and new positioning for the brand. As a result I re-designed the logo, typography, color palette and bottle design. It included an extensive visual exploration and two phases of design updates. Worked with Enterprise IG (Brand Union) creatives and Pernod Ricard team.

Project Roles
Art Director, Designer
Company
Pernod Ricard
Skills
Art Direction, Design, Type Design
Media
Packaging
Project Industries
Wine/Spirits
Malibu Brand / Packaging
Malibu Brand / Packaging
Malibu Brand / Packaging
Malibu Brand / Packaging
Malibu Brand / Packaging