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Osage Million Dollar Elm Casino – Thanks a Million

The biggest giveaway in Oklahoma Casino History! The Osage Million Dollar Elm casino was giving one lucky winner $1 million. We needed to get the word out. We spoke to people in a way that they could relate to. "How will I fit in with other millionaires?" "How will I act?" "What will I need?" This was the essence of the campaign. People preparing for the new lives they will have. It was complete with TV, print, interactive, guerrilla, and innovative media placements. And the response was overwhelming from both the casino patrons and the awards shows. Addy Best of Show – Broadcast

Project Roles
Art Director, Creative Director
Company
Osage Million Dollar Elm Casino
Skills
Art Direction, Creative Direction
Media
Advertising, Microsites, Posters, Social Media Content, Television
Project Industries
Gaming
Osage Million Dollar Elm Casino – Thanks a Million
Osage Million Dollar Elm Casino – Thanks a Million
Osage Million Dollar Elm Casino – Thanks a Million
Osage Million Dollar Elm Casino – Thanks a Million
Osage Million Dollar Elm Casino – Thanks a Million