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Ideas in the Making Campaign

The concept behind this campaign was to market process to our customers, to tell a story from ideation to final product. This was a shift away from simply selling a consumer printer; instead, we marketed solutions to both the education and professional verticals. The key art was developed as a modular way to express the main campaign themes. Juxtaposing a 3D printed prototype on one side and a finished product on the opposing side promoted iterative design. We hoped to inspire people to think of what was possible when 3D printing was added to their workflow.

Project Roles
Creative Director
Company
MakerBot
Skills
Conceptual, Content, Content Strategy, Creative Direction
Media
Commercials - Video
Project Industries
Technology
Ideas in the Making Campaign
Ideas in the Making Campaign