Ideas in the Making Campaign

The concept behind this campaign was to market process to our customers, to tell a story from ideation to final product. This was a shift away from simply selling a consumer printer; instead, we marketed solutions to both the education and professional verticals. The key art was developed as a modular way to express the main campaign themes. Juxtaposing a 3D printed prototype on one side and a finished product on the opposing side promoted iterative design. We hoped to inspire people to think of what was possible when 3D printing was added to their workflow.